[Download] "Database Party: The 2002 Leadership Campaign for the Canadian Alliance." by Canadian Parliamentary Review * Book PDF Kindle ePub Free

eBook details

Title: Database Party: The 2002 Leadership Campaign for the Canadian Alliance.
Author : Canadian Parliamentary Review
Release Date : January 22, 2003
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 248 KB

Description

This article describes the use of technology in the successful campaign of Stephen Harper to become leader of the Canadian Alliance. Of course, there is much more to a campaign than technology. Candidates travel almost non-stop meeting and speaking to thousands of party members. The mass media has a role in forming opinions about candidates. Nevertheless the author argues that database technology can be decisive in determining the winner. For more than two centuries, information technology has steadily reshaped the way politics is conducted. Members of Parliament were originally elected by public ballot at small meetings held on the village green or in the local tavern. The progress of print technology in the nineteenth century made universal suffrage workable, once newspapers, pamphlets, and posters could carry political information to a mass audience. The trend toward mass media intensified in the twentieth century as the rise of radio and television made it possible to address huge audiences with little or no time delay.